Not the easiest place to find at first, but definitely worth the effort. I bought some pieces at some other shops first but wish I had bought everything here. They give a more detailed explanation of the lacquerware process than the larger shops. And the quality of the pieces definitely feels like it's a few steps above a lot of the other shops. I needed to buy an extra nice piece for a 50th birthday gift and I'm glad I waited to buy it here. There seems to be an attention to detail that's better here than at some of the other shops. Not as big a selection as the bigger, more well known shops, but still a LOT to choose from. The family who run it are very sweet and put no sales pressure on you and will patiently show you piece after piece and help you compare pieces. Prices are not marked on the pieces but we're very reasonable for the quality and craftsmanship. You won't find this kind of thing at home.
The challenge is finding the store. First, google maps shows it accurately, but its difficult to see the sign from the road.
If coming from Nyaung U or Old Bagan, look for the sign for Golden Cuckoo on the right, under the tree (see photo). You won't see the Jasmine Family sign because it's blocked by the Golden Cuckoo sign. Turn right at the Golden Cuckoo sign, BEAR RIGHT, not left, and go beyond Golden Cuckoo. The shop will be on the right. Lots of people live around there so just stop and ask anyone if you get confused. They will gladly set you on the right path.
If you are coming from New Bagan, you should see the sign on the left side of the road (see photo). Turn left at the sign and follow the directions as above.
Also, and surprisingly, they take MC and Visa! Can also arrange overseas shipping but it's very expensive.
Highly recommended if you're in the market for a beautiful, handcrafted memento of Bagan and Myanmar.