This Tripadvisor listing mixes up two locations, a city square and a fruit/veg market. Even though they are just a couple of minutes on foot from each other, they are definitely not the same.
The square (named in the title, Trg braće Radić or Voćni trg) is nothing special, with just 2-3 tourist trap restaurants, a small bookshop and a bank. Despite the common name which does translate to "Fruit Square", it is not a place to buy fresh fruit.
The market (shown in most of the pictures and called Pazar) is immediately east of the old town. It is a famous and lively place full of locals buying and selling excellent fresh fruit and vegetables.
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