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“Absolutely brilliant!”

Heineken Experience
Ranked #7 of 584 things to do in Amsterdam
Certificate of Excellence
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Attraction details
Owner description: The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
Reviewed 5 April 2018 via mobile

We pre-booked our tickets to avoid ques, and waiting around 5 minutes to enter the brewery where we were met by a man who told us about an app you can download on your phone for a commentary in your preferred language, and were given free ear phones. I have been to the Guinness storehouse in Dublin and expected this tour to be very similar, however I enjoyed it a lot more! The tour was very interactive, and at certain parts of the tour you had people explaining the brewing to you which was very interesting. I really enjoyed the Heineken ‘ride’, as well as the tasting session. At the end you receive 2 x 1/2 pints of Heineken in the Heineken bar. Although the bar had no seating, I really enjoyed it. Overall, it was a brilliant tour and a lot more interactive than other brewery tours I have done. I would recommend it to anyone!

Thank Reviewer3955
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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"free beer"
in 544 reviews
"brewing process"
in 429 reviews
"beer tasting"
in 371 reviews
"rooftop bar"
in 338 reviews
"brewery tour"
in 319 reviews
"free gift"
in 305 reviews
"beer making"
in 201 reviews
"interactive games"
in 181 reviews
"vip tour"
in 139 reviews
"pour your own"
in 119 reviews
"love beer"
in 102 reviews
"interactive experience"
in 135 reviews
"learn how"
in 162 reviews
"tasting room"
in 101 reviews
"great fun"
in 369 reviews
"self guided tour"
in 183 reviews
"gift shop"
in 275 reviews
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Reviewed 5 April 2018 via mobile

The Heineken Experience was more than I expected. It was crowded but we moved through at a decent pace. It was informative and the interactive pieces at the end were varied and fun. Lots of opportunitiesfor selfies/photos and some were chosen for a beer pouring contest. Free beer at the end in a festive bar atmosphere called of the experience.

1  Thank A TripAdvisor Member
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 4 April 2018 via mobile

Great experience. Having done a few brewery tours this is one of the best. Little samples as you go around and then two small free pints at the end. Staff are very knowledgeable and friendly. There is a use of 4d so you can experience ‘being a bottle of beer’. We had booked a package with a canal trip and a visit to A’dam so did not have to queue but the queues were massive so I would definitely recommend booking.

1  Thank Gobbo1982
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 4 April 2018

I think this was amazing time and good price experience. other than check how they produce beer, there was several points to get some wonderful pictures for free.

Thank behzad y
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Reviewed 4 April 2018

There really is not much to see here. Essentially, there are lights, gimmicks and other Disney themed type of marketing gimmicks (including live horses). The reality is that it is all marketing and no substance. If you are under 30 you may enjoy it. Lots of young people and afterwards you can drink Heineken (2 as part of admission) in a bar-like atmosphere. Certainly I can see that this can be fun. But Honestly, don’t waste your money or more importantly your time. Instead, go to the local pub and grab a local beer instead. Google how Heineken is made and you will save 90 minutes of your time.

2  Thank Thecriticfromjersey
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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