We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

“Absolutely brilliant!”

Heineken Experience
Book In Advance
More Info
US$30.14*
and up
Amsterdam Combo: Heineken Experience and 1-Hour...
Ranked #7 of 615 things to do in Amsterdam
Certificate of Excellence
More attraction details
Attraction details
Owner description: The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
Reviewed 5 April 2018 via mobile

We pre-booked our tickets to avoid ques, and waiting around 5 minutes to enter the brewery where we were met by a man who told us about an app you can download on your phone for a commentary in your preferred language, and were given free ear phones. I have been to the Guinness storehouse in Dublin and expected this tour to be very similar, however I enjoyed it a lot more! The tour was very interactive, and at certain parts of the tour you had people explaining the brewing to you which was very interesting. I really enjoyed the Heineken ‘ride’, as well as the tasting session. At the end you receive 2 x 1/2 pints of Heineken in the Heineken bar. Although the bar had no seating, I really enjoyed it. Overall, it was a brilliant tour and a lot more interactive than other brewery tours I have done. I would recommend it to anyone!

Thank Reviewer3955
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Write a ReviewReviews (21,179)
Traveler rating
Traveler type
Time of year
Language
  • More languages
All reviews
"free beer"
in 542 reviews
"brewing process"
in 434 reviews
"beer tasting"
in 375 reviews
"rooftop bar"
in 322 reviews
"brewery tour"
in 317 reviews
"free gift"
in 305 reviews
"beer making"
in 197 reviews
"interactive games"
in 187 reviews
"vip tour"
in 143 reviews
"pour your own"
in 119 reviews
"interactive experience"
in 138 reviews
"learn how"
in 161 reviews
"great fun"
in 378 reviews
"tasting room"
in 102 reviews
"self guided tour"
in 185 reviews
"a lot of fun"
in 217 reviews
"gift shop"
in 272 reviews
Filter

714 - 718 of 21,179 reviews

A TripAdvisor Member
214
Reviewed 5 April 2018 via mobile

The Heineken Experience was more than I expected. It was crowded but we moved through at a decent pace. It was informative and the interactive pieces at the end were varied and fun. Lots of opportunitiesfor selfies/photos and some were chosen for a beer pouring contest. Free beer at the end in a festive bar atmosphere called of the experience.

1  Thank A TripAdvisor Member
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 4 April 2018 via mobile

Great experience. Having done a few brewery tours this is one of the best. Little samples as you go around and then two small free pints at the end. Staff are very knowledgeable and friendly. There is a use of 4d so you can experience ‘being a bottle of beer’. We had booked a package with a canal trip and a visit to A’dam so did not have to queue but the queues were massive so I would definitely recommend booking.

1  Thank Gobbo1982
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 4 April 2018

There really is not much to see here. Essentially, there are lights, gimmicks and other Disney themed type of marketing gimmicks (including live horses). The reality is that it is all marketing and no substance. If you are under 30 you may enjoy it. Lots of young people and afterwards you can drink Heineken (2 as part of admission) in a bar-like atmosphere. Certainly I can see that this can be fun. But Honestly, don’t waste your money or more importantly your time. Instead, go to the local pub and grab a local beer instead. Google how Heineken is made and you will save 90 minutes of your time.

2  Thank Thecriticfromjersey
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
See more reviews
Reviewed 4 April 2018

Don't expect to gain a lot of knowledge about the beer itself, just allow yourself to be immersed in the experience and enjoy. Definitely worth a visit.

Thank Mayo N
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

Travelers who viewed Heineken Experience also viewed

Amsterdam, North Holland Province
Amsterdam, North Holland Province
 
Amsterdam, North Holland Province
Amsterdam, North Holland Province
 

Been to Heineken Experience? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing