Pre-pandemic I was a Southwest Preferred A list traveler. As I returned to frequent flying at the end of 2021 I was really disappointed with Southwest. When booking as a preferred traveler, or when buying a 1 to 15 boarding position, here’s what happened every time I flew: preboarding has become an industry. Anyone willing to lie about a qualifying condition goes to the head of the Southwest boarding line. I saw more than 20 people preboard on my flight from DCA to Ft Lauderdale, effectively using up the first four rows of aisle seats.
The only benefit of frequently flying with Southwest has been access to the cabin upon boarding. The value of that benefit is seriously eroded when 10 percent of the passengers get to board first, before preferred A list passengers.
Nothing prevents Southwest from treating preboarders the same way families are treated, allowing them to board in between the A and B groups. Until this practice changes there is no tangible benefit to being loyal to Southwest.