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RATINGS
Food
Service
Value
Atmosphere

Details

CUISINES
Japanese, Sushi, Asian, Seafood
Meals
Dinner
FEATURES
Reservations, Serves Alcohol, Wheelchair Accessible, Table Service

MICHELIN Guide's Point of View

Nozawa Bar is secreted away in the back of the Beverly Hills location of Sugarfish, yet this jewel box is entirely independent of the local chain it's ...
Read more on MICHELIN Guide
One MICHELIN Star: High quality cooking, worth a stop!
Reviews (27)
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Reviewed June 17, 2023

I went to this restaurant for my wedding anniversary dinner. We were led to a private room with a counter, and the system was such that all the customers sitting at the counter were served the dishes simultaneously. The chef's friendly and lively talk created...a fun atmosphere that brought everyone together. The ingredients were fresh and of high quality, and the dishes were expertly prepared by a top-class chef. It was truly a restaurant that made me feel like I made the right choice coming here.More

Date of visit: May 2023
Helpful?1  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed April 8, 2023

TLDR: Shameful and terrible experience that left me feeling disgusted for days. I'm not talking about the food (which I'd say was 4.5/5). It's Chef Fujita behavior. He doesn't seem to like Chinese people. If you're Chinese, look Chinese, or speak Chinese, I hope you...don't have the same experience we did: Chef Fujita having his back turned to you the entire time and not serve you personally after assuming I was Chinese. It's been 2 days since our experience at Nozawa Bar and I've been struggling over whether or how I should write this. But, I can't sit idly by and not say anything about being treated this way as a human being, let alone a guest spending $225+ per person. HOW IT STARTED Booked a Wednesday 8:30pm seating. GF really wanted to try Nozawa Bar so we drove 1.5 hours to do just that. Arrived early at 8:15pm because it clearly states on their website to be on time as the first course will be served at 8:35pm - no matter what. Having spent years working with Park Hyatt, one of the best groups on the planet in hospitality (IMO), I appreciated the punctuality and discipline they showed by putting that on the site. Is it a bit pretentious? Sure. But, as I always say with being pretentious, if you are a stickler for the rules and go out of your way to make sure guests know you won't accommodate, you better be damn near perfect - which it was far from. CHECK IN You'll sit outside in the patio waiting with the 10 guests to enter the private room in the back. The host comes outside and roll calls each person's name out loud to everybody else around. The host even called out "Which guests booked through the Peninsula Hotel?" What happened to privacy? May I recommend going up to the 10 guests one by one to check them in more privately? THE ROOM It's a 10-seater pretty standard Omakase bar. Very intimate as you are edge-to-edge with other guests. Starting from Chef Fujita's left: 3 guests, a family of very friendly fun New Yorkers. In the middle was a newly married couple, beaming with excitement and happy to have a mini-honeymoon in California. Next was a solo diner, looking to experience a fine meal. Next to him was a couple on a date night. Lastly, was myself and GF (who are Taiwanese, this is more relevant later). I know all these details because it's just that intimate. You can hear every conversation. In most part, it's a lively fun group conversation going back and forth with the Chef. Looked fun! But, did we experience any of this? Nope. Chef Fujita had his back turned to us the entire meal and served everyone but us (except the dessert at the end where he was the only one left). ASK FOR RESPECT? YOU SHOULD GIVE IT TOO Things started feeling weird about 30 minutes in. GF and I both started noticing Chef Fujita would never serve us. He'd serve each of the guests' dishes, or varying with the host serving dishes. Yet, for the two of us we'd be served by the sous chefs while he had his back turned to us talking with the other guests one by one. If Chef Fujita comes from a traditional Japanese sushi master background, which he clearly tries to present the image of to guests through showy attention to detail, I'd assume he understands how disrespectful it is to have your back turned to 2 out of 10 guests the entire meal, and never serve us personally. In the midst of their conversation of him asking where everybody's from, he finally turns to me and says "Are you Japanese?" I politely respond "Haha no I'm not" and before anything else he curtly says "Oh. Chinese". GF and I are Taiwanese (not that it should matter at all). And that was the last time he looked at or acknowledged us until the end of the meal. Keep in mind we're watching him go back and forth with every single guest, laughing, describing the meal, joking around. And serving them too. About 45 minutes in I turn to GF and ask her "Is it just me or is he like completely ignoring us?" She responds "Definitely." At the end, GF says to "By the way, we're Taiwanese", which he laughs off. The host asks each group if we'd like to take a picture for Chef Fujita's Instagram. We politely decline. Chef Fujita had already walked behind us for a photo though and and says "So you're Taiwanese huh? How was everything?" We politely say everything was good, pay the check, and leave as to not cause trouble. I'm not one to use the "R" word lightly. But how else can I interpret his treatment towards us for being nothing but polite? If you think I'm exaggerating, pull up the security footage and see for yourself. Are we not paying the same money? Are we not eating the same meal? Were we impolite in ANY way? Honestly,. it's hurtful and I felt sick for two days after this experience. If you're going to treat guests and people differently because you have your own issues with Chinese, don't work at a restaurant in a state filled with Asians. Don't work in the hospitality business, period. I'll be boycotting Sugarfish and anything from Nozawa for the rest of my life. So will every Chinese friend and family member from CA to NY. Disgusting, shameful, and disappointing.More

Date of visit: April 2023
Helpful?2  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed February 9, 2023 via mobile

It's been almost 9 years since I last dined here and the quality of the fish, the attentive service and the overall ambiance has remained consistent. Dishes were served at a great pace, everything was absolutely delicious and fresh. Chef Fujita continues the legendary preparation,...presentation and tradition that I have come to appreciate from Master Chef Kazunori Nozawa. The value is also on par, with 20-22 dishes at each seating you go away full and satisfied. It is clearly a place that is all about respecting the ingredients and it shows. I'm so glad that this place remains consistent and will be a semi-regular here now that I've returned to LA. A special call out to GM Suji Lee for her hospitality.More

Date of visit: February 2023
Helpful?
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Reviewed March 31, 2022

The sushi was among the best I've had. Very interesting, flavorful, and not as underwhelmingly subtle as some other top drawer sushi joints. Likewise, the service was excellent - informative but unobtrusive. Fantastic. My only complaint was that one of the guests (apparently a regular)...- a 30 year old loud mouth self important "producer" and "director" - kept trying to engage the other innocent diners to hear about his fabulous birthday parties, invite us out for drinks afterword, etc. He also kelp mentioning how the chef's mentor would never have tolerated his behavior. I wish the chef's mentor was there to ask him to shut up or leave. There are only 10 people per service crammed in at a small bar. One obnoxious person can ruin the experience.More

Date of visit: March 2022
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Reviewed April 14, 2020 via mobile

The BEST sushi in LA, and I've tried a lot! It's a quaint little private sushi bar in the back of Sugar Fish on Cannon in Beverly Hills. They only have two reservation seatings per night, so make sure you reserve in advance. Only 10...seats, with the head chef and his assistant, and one waitress to provide drinks. At $150/person it's a little pricey, but well worth the full experience you won't get anywhere else. You will receive approximately 23 individual small courses, each one put together with delicate precision, and suggested for you to eat with or without soy sauce. Obviously this is an Omakase only spot, meaning you don't get to select an food, it's a pre-set chefs selection meant to give you the ultimate sushi experience. It's been over a year since we visited, but I believe if you cannot or do not want to eat something, you simply miss out on that dish. I cannot wait to go back on another special occasion. Feel free to talk to the chef and let him open up a bit, as serious as he seems he's got some humor hiding under there haha. (See the final pic at the end lol!) Thanks again to the staff for providing such a wonderful sushi experience!More

Date of visit: May 2019
Helpful?1  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed September 11, 2019 via mobile

I am sort of not here or there about this place. The dinner was, I think, 20 courses. Each "course" in one bite though. You do leave very full. Some items were wonderful, some I didn't care for. Once I tried one that didn't settle...well with my taste buds, I started to only try a bit of the item first and then finish if I liked it. I was corrected. I know you're not supposed to eat sushi that way, but I was surprised that I was corrected. Eat it all in one bite. However, in a bit of a fancy place, I was not about to first vomiting in my water cup. I can't recall the item, but it tasted of gin, so maybe juniper or lemon grass. It was very strong and my stomach nearly rejected it. Many of the items were very good and I loved the warm rice and cold sushi combination. One other downfall is that they only serve cold sake. With cold sushi, I prefer a balance with warm sake. Just personal preference. If you don't have an adventurous pallet, don't do this meal. If you like to explore, go for it. It is in a small room at the back of the sugar fish restaurant. It sits 10 people.More

Date of visit: September 2019
Helpful?1  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed August 11, 2018 via mobile

What an incredible dinning experience. Worth every penny. The food was unbelievable. I can’t wait to go back. If you love sushi...real sushi - Nozawa is a must!!

Date of visit: August 2018
Helpful?2  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed September 2, 2017

After multiple visits, the quality of fish is consistent. The Santa Barbara uni is amazing, it has a sweet taste and melts in your mouth. Lobster nigiri has a refreshing taste with a hint of yuzu. The chef's choice of sauces and seasoning brings out...the flavor of each fish. Chef Fujita and his assistants will tell you when and when not to dip the sushi in soy sauce/wasabi. My friend disliked the omakase style, because she didn't get to choose. But I think the omakase menu offered a wide range of fish to explore. Chef Fujita is a funny guy. The sushi rice is a little bit loose, but that is his style. The setting is similar to high-end sushi restaurant in Ginza. Overall it was a good experience.More

Date of visit: August 2017
Helpful?
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Reviewed August 7, 2017 via mobile

This is a traditional sushi place. Don't expect inventive options or a big vibrant dining room... Delicate and very well prepared options with a sequential service - no changes allowed and no choices offered as in Tokyo (i.e.). In case you dislike one of the...offered dishes you just have to say you don't want... they may offer an alternative, but not always. Fixed price price menu also includes desert. Nice sake options - not all are too expensive. Reservation required and be on time as they may start service without you!More

Date of visit: August 2017
Helpful?
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Reviewed July 19, 2017 via mobile

This place is definitely the best Omakase place in LA. If you love Omakase, then this is the place to go. Chef is a great gut too

Date of visit: July 2017
Helpful?1  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed January 17, 2017

This is simply the best sushi experience I have ever had. The fish is wonderfully varied and crazy fresh- the Octopus is still alive as it is carved in to paper thin slices. The 20+ course meal has zero low points. Fantastic experience. I'd be...back weekly, if not for the $500 check for 2. That did include tip and 3 small bottles of sake.More

Date of visit: December 2016
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Reviewed February 4, 2016

Behind the rowdy and crowded scene of the sugar fish, lies a tranquil, sophisticated hidden room. It almost feels like an exclusive secret society. Being punctual is a must, as the food starts rolling on time. Food quality was excellent and everything was flawless. Service...was attentive and the Chef Fujita wasn't as chatty as I thought, but he still made excellent effort to engage with his customers. It felt private, cozy, and the atmosphere was relaxing. The entire procession took about 2 hours or so, and we went through about 20 items, plus dessert. Nothing was over the top, and nothing was forced. Everything from first to last bite was very fluid and amazing. Was it worth the $$$$? Yes, I believe they earned every last cent on my bill and I left regretting nothing. Will I be back? You bet! as a side note: The night was highlighted when we realized that David Blaine was among the seated and he so graciously ended our meal with a private magic show.More

Date of visit: February 2016
Helpful?2  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed January 19, 2016 via mobile

I ate here to celebrate my birthday in January while visiting family in Santa Monica. To say it was incredible is an understatement. Living in New York I have been lucky enough to have excellent sushi readily available. This restaurant ran circles around anything I've...ever had before. The albacore, yellowtail and tuna all melted in your mouth. Incredibly fresh and delicious. Everything was meticulously prepared and perfect. The staff was friendly, attentive and helpful. I give you my highest recommendation and will make sure to eat here any time I'm in down. The bar is set high and this restaurant delivers in spades.More

Date of visit: January 2016
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Reviewed November 12, 2015

Although this review comes well after my experience (almost six months), it is no less memorable now than it was then. There are two seatings per night (6 and 8:30 i believe) with a max of ten guests. You check in with the hostess and...eventually they come and grab you and take you to the back of SugarFISH right before you hit the bathrooms. It is an intimate dining atmosphere and every single item was delicious. I also really loved their premium sake. This is a great spot for sushi lovers and special occasions. The pricing is great for the overall experience and quality of dishes that came out. I'm looking forward to returning in the near future.More

Date of visit: May 2015
Helpful?3  
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Reviewed October 3, 2015

23 courses of amazingness. Not only was the food and service amazing, but the experience from the moment we walked in the door to the moment we left could not be faulted. Chef Fujita is both a highly skilled and funny chef and we surely...be back next time we're in town!More

Date of visit: July 2015
Helpful?
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Nozawa Bar, Beverly Hills - Beverly Hills - Menu, Prices & Restaurant Reviews - Tripadvisor

Frequently Asked Questions about Nozawa Bar

Nozawa Bar is rated accordingly in the following categories by Tripadvisor travelers:
  • Food: 5
  • Service: 4.5
  • Value: 4
  • Atmosphere: 4.5