Beverly Hills began as a modest village years ago and today you can still feel its small town origins, even though it has become a major tourist attraction and business center for the entertainment industry. This town lives up to its reputation as an area full of designer retail stores and residential streets lined with mansions and palm trees. Inside the commercial center of Beverly Hills, along Rodeo Drive, droves of tourists peak into ultra-luxurious boutiques hoping to catch a glimpse of someone famous. Off of Rodeo Drive however is where some of the most affluent Angelenos occupying the streets of Beverly Hills come for leisurely meals, power lunches and beauty treatments.