The Global Restaurant Market: What You Need to Know

In 2018, Tripadvisor and TheFork influenced nearly $8 billion in global diner spending, representing 320+ million additional meals in restaurants.* Here’s what you need to know about the global restaurant market, according to Strategy&, a division of PwC.

The Global Restaurant Market Will Grow From 2.9% to 4.7%

The global restaurant industry represents $1.6 trillion in opportunity and is only growing, according to Strategy&, a division of PwC.

Click the infographic below to learn more about the restaurant industry and how it will change in the years to come:

How can your restaurant take action on these findings? By engaging with your guests online before they make their dining decision. Millions of diners turn to Tripadvisor and TheFork to find the perfect place to eat — managing your online presence can drive more traffic to your restaurant and increase your revenue.

Claim your free listing to get started with Tripadvisor

*Methodology: The 2019 Restaurants Economic Impact study analyzed data from 2018, including sector sales and number of restaurant locations at the global level, and in 6 major markets where TheFork and Tripadvisor do business (i.e., US, UK, France, Italy, Spain and the Netherlands). The study also analyzed internal and historical data on Tripadvisor and TheFork partner restaurants, including number of restaurants, rates, number of bookings, level of discounts, number of persons under bookings and number of reviews, photos, management responses, etc. Finally, PwC surveyed restaurant clients in the 6 markets included in the scope of the study, which generated 2,127 respondents total and allowed, together with the industry data collected, to compute the incremental revenue impact of Tripadvisor and TheFork on the restaurant market.

Learn how this impacts your business

Last Updated: 29 October 2019
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