How This Top-Rated Restaurant Uses Tripadvisor to Build Their Business

La Pergola, a family-run Italian spot in Cambridgeshire, England, uses Tripadvisor as a cornerstone of their marketing strategy. Consistently one of the top-rated restaurants in the area, they are seeing more and more of their traffic coming from Tripadvisor.

Welcome to La Pergola, Cambridgeshire

Those longing for the sunny shores of the Italian Riviera may not need to travel that far. Just six miles west of Cambridge, England, La Pergola at the Wheatsheaf serves authentic Italian fare, complete with wood-fired pizzas, homemade pastas, and classic desserts like figs with mascarpone.

“We are an independent, family-run restaurant,” says Rosa De Simone, the owner. “We have been open more than 10 years.”

In that time, La Pergola has become something of a destination in the area, with diners taking the drive out of the city to experience a little piece of la dolce vita in England. The restaurant has more than 500 reviews, an average bubble rating of 4.5/5 and a Tripadvisor Certificate of Excellence.


The Challenge: Seeing Marketing Results

True Italian cooking speaks for itself, but it was tough to get noticed outside of the city. “In the first few years, we marketed ourselves in local dining out guides, newspapers, and magazines,” says De Simone. “It was very rare to hear a customer say that they had read about us in one of the publications and that made me question my marketing strategy.”

To guarantee a return on investment, De Simone turned to online channels. “I began to notice that we were getting more reviews on Tripadvisor, and that customers were mentioning they had learned of our existence because of Tripadvisor,” she says.

How They Use Tripadvisor

“I began to notice that we were getting more reviews on Tripadvisor, and that customers were mentioning they had learned of our existence because of Tripadvisor.”

Rosa De Simone

Owner, La Pergola

Now a top-rated restaurant on the platform, De Simone worked on investing time and energy into adding Management Photos, updating business details, and monitoring reviews. Says De Simone, “I began to incorporate Tripadvisor into my online marketing by putting a link to our Tripadvisor page on our website and also using some of the great reviews on our Facebook page.”

This is free and easy for anyone to do. Once you’ve claimed your listing, choose from a variety of widgets and buttons to add to your website to promote your Tripadvisor listing and gather reviews directly by downloading our Tripadvisor Facebook app.

These free tools helped De Simone gather more reviews on their Tripadvisor listing — reviews that potential customers pay attention to. The more reviews De Simone receives, the more feedback they’re able to use to improve their business. She says, “The other aspect of Tripadvisor that has helped my business is where a customer [has made a comment] and this has given us the impetus to change or improve that aspect of our business.”

Take advantage of these free tools by claiming your listing today

Take advantage of these free tools by claiming your listing today

Last Updated: 6 December 2018

© 2020 TripAdvisor LLC All rights reserved.

Pin It on Pinterest

Share This