How Restaurants Can Use Tripadvisor to Outsmart Competitors

Learn how you’re doing against your competitors. Get started using the Competitor Dashboard, part of Tripadvisor Premium, with these tips.

The restaurant industry is more competitive than ever. With the global restaurant market reaching $1.6 trillion USD in 2018, getting an edge over the competition can make or break your restaurant’s performance.

You might already be checking your quick metrics on your Management Center Homepage and your Performance Dashboard, but today we’ll walk you through exactly how to use your Competitor Dashboard to outsmart your competitors.

With Tripadvisor Premium's Competitor Dashboard, you can see at-a-glance how a set of competitors’ listings are performing on Tripadvisor compared to your own so you’ll know where you stand.

Getting Started with the Competitor Dashboard

Once you’ve purchased Tripadvisor Premium, you can find the dashboard by logging in to your Management Center and choosing “Competitor Set” under the “Performance” tab. If you want to learn more about the full Performance Dashboard, click here.

To start analyzing your competitors, you’ll need to create a Competitor Set. Choose two to five other restaurants to see how you compare by searching in the search box for your known competitors. You can also see suggestions below the box in blue, which is generated based on what restaurant listings diners tend to visit when they also visit your restaurant listing.

Once you’ve chosen your competitors, click the orange “Save” button in the bottom right hand corner of your screen. You can add up to ten competitors to your dashboard.

Once you’ve chosen a set, your screen will automatically take you back to the Performance Dashboard. Return to the Competitor Dashboard by choosing “Competitor Details” at the top of the page underneath the title “Performance Dashboard.”

Your Competitor Set

In your competitor set, you’ll be able to see how you perform head-to-head on your Tripadvisor ranking, your overall bubble rating, the number of reviews, and how many Excellent, Good, Average, Poor, and Terrible reviews you’ve each received. You’ll also be able to see how many Management Responses and Photos each restaurant has in your competitor set.

Your Performance Over Time

For each Competitor Set, you’ll also be able to see how you’re tracking over time against your competitors. Choose your time period using the blue toggle in the upper left hand side and the Competitor Set on the upper right hand side. Then, you’ll be able to see visually the Review Count, or the number of reviews each restaurant has received, and the Average Review Rating, or the bubble rating out of five, that each restaurant has.

Now that you know where you can build your competitive intelligence, here’s the chance to see how your business stacks up for yourself. Sign up for Tripadvisor Premium today and see how your brand can stand out with this and other exclusive Tripadvisor Premium features.

See your performance for yourself

See your performance for yourself

Last Updated: 6 October 2018

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