5 Free Tools to Get More Reviews for Your Restaurant
A key component of your online reputation is a steady collection of recent reviews. Here’s why that’s so important and how to encourage your diners to review you on Tripadvisor.
When it comes to managing your online reputation, one thing you should always be thinking about is how to generate a consistent stream of reviews about your restaurant.
That’s because an average potential diner views five different restaurants, reading about eight reviews per restaurant, before making their decision on where to eat. We’ve found that diners spend twice as much time on Tripadvisor restaurant listings that have at least twenty reviews, so your first step should be to make sure your restaurant has a healthy volume of reviews.
Even when you’ve generated a large base of reviews, it’s important to keep collecting them. That’s because diners are much more interested in what your restaurant was like yesterday than what it was like six months ago. 78% of respondents to a recent survey said they focused on recent reviews — both positive and negative — to get the freshest perspective on a given location.
Your goal? Strive for building a continuous pipeline of recent reviews. When a restaurant has over forty recent reviews — that is, reviews that are less than six months old — diners are three times as likely to engage with the listing in some way — by looking at the menu, clicking through to the website, or booking online.
Here are five free tools you can use to encourage diners to leave more reviews:
1. Collect Reviews Directly on Your Website
Use your restaurant’s own website to tell potential diners that you’re on Tripadvisor and encourage them to leave reviews.
If you’re tech-savvy (or know someone who is), you can add a personalized review collection widget which will allow your diners to write a Tripadvisor review without leaving your website. You can easily copy the personalized code from here and paste it onto your website.
At a minimum, mentioning on your website that you love restaurant reviews and including a link to your Tripadvisor listing should encourage diners to write reviews.
2.Use Your Check Presenters Creatively
As diners are finishing their meals, you can use the check presenter to do more than taking payment. Insert a reminder for customers to leave a review and share their experience on Tripadvisor. You can do this a few ways:
- With an promotional insert from Tripadvisor. You can order one by going to the "Marketing Tools" section of the Management Center and choosing "Promotional Tools."
- By printing a note at the bottom of receipts and having your servers circle it.
- By creating an insert of your own with a personal message
3. Advertise Your Tripadvisor Presence In Your Restaurant
Besides the check presenter, there are plenty of places in your restaurant to advertise your Tripadvisor presence and remind guests to write reviews. Some places you can think about, depending on your decor and vibe, are:
- A "Review Us on Tripadvisor" sticker on your door
- A tent card or standing sign on tables
- If you receive one, framing your Certificate of Excellence on the wall
- A “Find us on Tripadvisor” message on your take-out and online ordering menus
Choose a spot where your diners are likely to see the reminder to leave a review on their way out the door. You can order any flyers or stickers by going to the "Marketing Tools" section of the Management Center and choosing "Promotional Tools" or "Order Stickers."
4. Train Your Servers to Remind Diners
The easiest way of all? Ask your servers to remind diners to leave a review as they’re finishing up the meal. All it takes is a simple: "We’re always looking to get feedback, so if you wouldn’t mind, we’d love it if you could leave us a review on Tripadvisor about your dinner tonight."
5. Collect Email Addresses
One way to encourage your diners to write reviews is to collect email addresses from booking services like OpenTable, using a pop up on your website, or asking diners to join your mailing list when they pay for their meal. Once you have someone’s email address, you can send them a friendly email asking them to leave a review.
If you don’t currently have a way to send emails to your diners, you can send automated customized emails asking your customers to review your restaurant on Tripadvisor with Tripadvisor WiFi Plus.
But you don’t have to dedicate an entire email to encourage additional reviews. You can add a line in your footer or at the bottom of your existing promotional emails asking to leave a review on Tripadvisor.
If you are going to send out emails, just make sure that you:
- Have clear permission to email them — check your local laws for opt-in requirements*
- Maintain a record of when they gave you permission
- You send the email as soon as possible after their dining experience.
Putting these simple activities into action can generate a new stream of reviews — and the more recent reviews you receive on Tripadvisor, the easier it will be for diners to choose your restaurant. It’s a win-win.
Take advantage of the free tools and more by claiming your restaurant on Tripadvisor.
Get More Reviews on Tripadvisor
*It’s your responsibility to obtain permission for Tripadvisor to email them on your behalf and maintain a record of their consent. In accordance with new privacy laws, if a diner questions the review request email from Tripadvisor, we’ll refer them back to you to confirm and provide evidence of their consent.
Get More Reviews on Tripadvisor
Last Updated: 28 October 2019