This was an amazing experience for my wife and I. Our tour guide Inaam was very communicative about the pick up time, spine very good English and was extremely accommodating. The entire tour is about 8 hours from pick to return to the hotel. It includes an optional ATV tour (not included in the price), dune bashing (which was pretty fun - I probably wouldn’t recommend it if you suffer from motion sickness because the dunes are quite undulating). It also comes with sand boarding - we chose not to do this one and Inaam took us instead to a place where we could get some amazing photos.
The camps was excellent (we did a similar desert tour in Morocco and found this one in Dubai had a lot more offerings). There were activities like henna painting, camel riding, pictures with a falcon etc. (all complimentary). The entertainment and food was also top notch. There were different types of food - from Emirati, Chinese, Indian, Moroccan and barbecue. Overall an excellent experience, we would highly recommend it and our guide Inaam made it a whole lot better!