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Review Highlights
Best hats on the Planet!

As far as men's hat shops, this is the top and a must see if you are in the Chicago area. Graham... read more

Reviewed 13 May 2017
Woodside, California
Unsurpassed Quality

Of all the things I love about Optimo, and there are many, it is the jazz that really gets to me... read more

Reviewed 13 May 2017
Joseph P
Chicago, Illinois
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Traveler Overview
  • Excellent84%
  • Very good16%
  • Average0%
  • Poor0%
  • Terrible0%
May 13, 2017
“Best hats on the Planet!”
May 12, 2017
“Unsurpassed Quality”
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51 W Jackson Blvd, Chicago, IL 60604-3700
Downtown / The Loop
+1 312-922-2999
Top Selling Tours & Activities in and around Chicago
from US$270.00
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from US$30.00
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Reviews (6)
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Reviewed 13 May 2017

As far as men's hat shops, this is the top and a must see if you are in the Chicago area. Graham, the owner is amazing and informative and is passionate about the the construction of magnificent hats! The store and displays are beautiful!!!

Thank marquis123
Reviewed 13 May 2017

Of all the things I love about Optimo, and there are many, it is the jazz that really gets to me. Last time I visited the shop, it was Gene Ammons. No tenor saxophone ever got to me like Ammons on “Angel Eyes.” I blew...More

Thank Joseph P
Reviewed 26 April 2017

This place is like a time capsule -- a real hat shop where they make real hats. The staff is extremely knowledgable. I walked in and was helped by Tiffani, who asked me a couple of questions (where I lived, whether what I was wearing...More

1  Thank Jonathan F
Reviewed 9 March 2017

A hushed museum of hats with lovely staff. Totally out of our price range it turns out. The beaver fur felt hats run $650-1000. My husband was measured and the staff member turned and quickly plucked a hat from the wall that fit him perfectly...More

Thank Sheila F
Reviewed 29 October 2016 via mobile

This hat store features a friendly and knowledgeable staff, they know their product and how to properly custom fit a great hat. I suggest you check them out first if you want to step up your game.

1  Thank ipmcm2016
Reviewed 2 October 2016

This shop is under the L in downtown Chicago and look scary if you come from Cheshire. If you like hats, real hats not baseball, flat caps or woollen ones, this is for you. They are made from Beaver and or Rabbit fur and are...More

1  Thank Graeme C
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Downtown / The Loop
Often visitors' first stop in Chicago, The Loop is a
good starting point to sample the city's energy and
flavor. This central business district boasts
Michelin-rated restaurants, upscale hotels, premier
shopping, and enough arresting architecture to keep
your camera busy for hours. You won’t find too many
photo galleries of downtown Chicago without a shot of
Millennium Park and Cloud Gate (“The Bean”), one of
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