We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Book In Advance
All photos (3,115)
Full view
Certificate of Excellence
Traveler Overview
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travelers talk about
“art galleries”(147 reviews)
“souvenir shops”(135 reviews)
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration: 2-3 hours
As featured in 3 Days in Seoul
Insa-dong, Jongno-gu, Seoul, South Korea
Ways to Experience Insadong
from US$18.00
More Info
from US$82.00
More Info
from US$55.00
More Info
from US$50.00
More Info
Reviews (5,740)
Filter reviews
3,214 results
Traveler rating
Traveler type
Time of year
More languages
Show reviews that mention
All reviewsart galleriessouvenir shopskorean souvenirsthe main streetplace to buy souvenirstea housestreet foodkorean teaknick knacksanguk stationshopping areagreat shoppingstreet vendorsdumplingswalk aroundhandicraftsgifts
Updating list...
1 - 10 of 3,214 reviews
Reviewed 2 days ago

It is a haven for arts and crafts enthusiasts. nevertheless good to browse through the many shops which are a bit different from the meongdong area.

Thank Edmund E
Reviewed 3 days ago

I enjoyed walking through this area with its numerous shops, galleries, and restaurants. The Poop Cafe is also located in this area. Insadong is within walking distance of the Gyeongbokgung Palace.

Thank Bill C
Reviewed 4 days ago via mobile

Love this little pocket of Seoul. Great little restaurants and cafes. Specialty and artsy shops and galleries make this a special little area. Just a few minutes from Myung Dong.

Thank SuzNfamily
Reviewed 6 days ago via mobile

We stayed at the Centermark hotel for 5 nights which is in the heart of Insadong. The city is very lively with a very busy alley of all sorts of stores and restaurants.

Thank Fashionale
Reviewed 6 days ago

We come to Insadong every time we come to Korea it seems and every time there's something new. It's mostly little shops with various things for sale. You find some good finds. My daughter bough jewelry, we bought a traditional Korean painting (not cheap, but...More

Thank Paul L
Reviewed 6 days ago

Full of people, shops and small restaurants. Good place to collect souvenirs, though the choice is not very wide.

Thank ensam971
Reviewed 1 week ago

Hold on to your wallet. This place has many cute things, I barely able to hold my urge to splurge here. While you are here, find hotteok (red bean sweet fried bun) stall and enjoy warm hotteok.

Thank annieflln11
Reviewed 1 week ago via mobile

Insadong also known as Ssamziegil is a famous tourists attraction. The centre point of attraction is the beautifully decorated origami hanging above between buildings. There are loads of souvenir shops around which is suitable for us tourists to spend our money on 🤔. If you...More

Thank Andre T
Reviewed 1 week ago via mobile

Trendy area close to the Royal Court. Plenty to do..must see the changing of the guards. Museums a plenty in the neighbourhood.

Thank Delio B
Reviewed 1 week ago

In the main street, you can see a lot of young boys and girls dressed in traditional Korean costumes walking around. There are also some good restaurants around providing modern Korean cuisine of very high standard. For vegetarian food, there is a Michelin one-star restaurant...More

Thank Easytravel88
View more reviews
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Questions & Answers
Ask a question
Jerico C
14 April 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
Doreen T
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.