We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

DFO - Direct Factory Outlet

Open Now: 10:00 AM - 6:00 PM
Open today: 10:00 AM - 6:00 PM
Review Highlights
Bargins galore

It must be noted that this place is nearer to the airport than the cBD, but as we were self-driving... read more

Reviewed 3 weeks ago
Cape Town Central, South Africa
Well done

We called in here with some time to fill in. Certainly clean and well organised. Was able to find... read more

Reviewed 25 August 2018
Wayne T
Brisbane Region, Australia
via mobile
Read all 177 reviews
All photos (19)
Full view
Certificate of Excellence
Traveler Overview
  • Excellent35%
  • Very good43%
  • Average18%
  • Poor2%
  • Terrible2%
Travelers talk about
“great shopping”(12 reviews)
“south wharf”(7 reviews)
Just 20 minutes from the Melbourne CBD and close to Melbourne airport, DFO Essendon has more than 100 stores with up to 70% off including Polo Ralph Lauren, Authentics (Converse), Oroton, Fossil, Country Road, G-Star and much more!
Open Now
Hours Today: 10:00 AM - 6:00 PM
See all hours
Suggested duration: More than 3 hours
100 Bulla Rd, Essendon, Moonee Valley, Victoria 3041, Australia
+61 3 9937 7222
Reviews (177)
Filter reviews
171 results
Traveler rating
Traveler type
Time of year
More languages
Show reviews that mention
All reviews great shopping south wharf lots of parking food court real bargains great stop fantastic variety worth the trip free parking melbourne city shopping experience cafe rojo household items shop till you drop boxing day sport shoes bargain shopping
Updating list...
1 - 10 of 171 reviews
Reviewed 2 weeks ago via mobile

First time here and there are certainly plenty of shops to look around. Had a wide variety of things to look at but very similar to our home shopping so was ok.

Thank dkcoll
Reviewed 3 weeks ago

It must be noted that this place is nearer to the airport than the cBD, but as we were self-driving and very early, plus needed to spend some of our austraian dollars, we stopped here en-route to the airport. Lots of shops and choices. DFO...More

Thank _blond_bombshell_5
Reviewed 25 August 2018 via mobile

We called in here with some time to fill in. Certainly clean and well organised. Was able to find some clothes that had been searching for over some time. car parking was adequate but appeared congested heading out

Thank Wayne T
Reviewed 22 July 2018 via mobile

Have been here many times but don’t often buy anything as the products are either expensive or old stock. There are signs everywhere with 50 to 70% off. I have seen these signs for years and that’s all they are. There are no discounts to...More

2  Thank Mani B
Reviewed 5 July 2018 via mobile

We were suppose to go to DFO South Wharf, but one of my friend recommend us to go this this one instead, the discounts are really great, you can get really good jeans for 20$ in Just Jeans, 10$ high quality tshirts in Connor, 30$...More

1  Thank jeremy w
Reviewed 26 June 2018 via mobile

We have always visited this particular dfo when we are in Melbourne. Parking is free and easily available unlike the outlet at South Wharf in town which costs a bomb to park. The usual range of dfo stores. Our favourite Kathmandu outlet always hAve lots...More

2  Thank ssmilezz
Reviewed 19 June 2018

there are many shop including restaurant. the outlet is especially for sport shoes such as addidas, nike, puma, sketcher, acis.

Thank kilua5605
Reviewed 11 June 2018

Very accessible, as the centre is on one level only - basically a big loop and easy to navigate. The usual selection of outlet shops, with good bargains if you are seeking something in particular.

Thank Janem0205
Reviewed 7 June 2018 via mobile

Always a great place to pick up a bargain or 10! Or 20 for that matter. Toilets need to be cleaned more regularly.

Thank Vickie M
Reviewed 6 May 2018 via mobile

This is a great place to spend a day if you are wanting to do some quality shopping. You’ll find lots of shoes and clothing bargains, not to mention speciality outlets. There’s a good selection of adventure clothing stores (Kathmandu etc), kids, men’s and women’s...More

Thank Suellen T
View more reviews
Nearby HotelsSee all nearby hotels
Hyatt Place Melbourne, Essendon Fields
252 reviews
1.53 km away
Alexander Motor Inn & Apartments
172 reviews
2.18 km away
Mantra Tullamarine Hotel
2,758 reviews
5.24 km away
Best Western Fawkner Suites and Serviced Apartments
56 reviews
5.48 km away
Nearby RestaurantsSee all 111 nearby restaurants
46 reviews
1.06 km away
Hey Jude
81 reviews
.98 km away
Revitalise Cafe
10 reviews
1.12 km away
108 reviews
1.19 km away
Nearby AttractionsSee all 30 nearby attractions
Woodlands Park
10 reviews
1.05 km away
Heli Experiences
37 reviews
1.20 km away
The Linc
21 reviews
1.22 km away
Questions & Answers
Ask a question
3 December 2017|
AnswerShow all 3 answers
Response from DeaStrega | Reviewed this property |
10 - 6 but check their website for updates
3 December 2017|
Response from e_janz | Reviewed this property |
10am - 6pm everyday
2 May 2016|
AnswerShow all 4 answers
Response from Dale47_11 | Reviewed this property |
JRW that was the DFO in town. This is the one at Essendon Airport. No comparison as far as shops and size go. I drove - it's about 25-30 minutes from the city, if you don't take the tollway. Perhaps a taxi - not sure how... More