We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

DFO - Direct Factory Outlet

100 Bulla Rd, Essendon, Moonee Valley, Victoria 3041, Australia
+61 3 9937 7222
Website
Share
Save
Review Highlights
Satisfied

We were suppose to go to DFO South Wharf, but one of my friend recommend us to go this this one... read more

Reviewed 1 week ago
jeremy w
via mobile
Our third visit

We have always visited this particular dfo when we are in Melbourne. Parking is free and easily... read more

Reviewed 3 weeks ago
ssmilezz
,
Singapore, Singapore
via mobile
Read all 173 reviews
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Overview
More
Just 20 minutes from the Melbourne CBD and close to Melbourne airport, DFO Essendon has more than 100 stores with up to 70% off including Polo Ralph Lauren, Authentics (Converse), Oroton, Fossil, Country Road, G-Star and much more!
  • Excellent36%
  • Very good43%
  • Average17%
  • Poor2%
  • Terrible2%
Travelers talk about
“great shopping” (12 reviews)
“south wharf” (7 reviews)
Closed Now
Hours
Hours Today: 10:00 AM - 6:00 PM
Suggested Duration: More than 3 hours
LOCATION
100 Bulla Rd, Essendon, Moonee Valley, Victoria 3041, Australia
CONTACT
Website
+61 3 9937 7222
Write a ReviewReviews (173)
Traveler rating
Traveler type
Time of year
Language
  • More languages
All reviews
"great shopping"
in 12 reviews
"south wharf"
in 7 reviews
"lots of parking"
in 5 reviews
"food court"
in 11 reviews
"real bargains"
in 4 reviews
"hugo boss"
in 4 reviews
"great stop"
in 3 reviews
"great place to shop"
in 3 reviews
"fantastic variety"
in 3 reviews
"worth the trip"
in 3 reviews
"free parking"
in 5 reviews
"melbourne city"
in 3 reviews
"shopping experience"
in 4 reviews
"t shirts"
in 2 reviews
"cafe rojo"
in 2 reviews
"high quality"
in 2 reviews
"household items"
in 2 reviews
Filter

1 - 10 of 167 reviews

Reviewed 1 week ago via mobile

We were suppose to go to DFO South Wharf, but one of my friend recommend us to go this this one instead, the discounts are really great, you can get really good jeans for 20$ in Just Jeans, 10$ high quality tshirts in Connor, 30$...More

1  Thank jeremy w
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 3 weeks ago via mobile

We have always visited this particular dfo when we are in Melbourne. Parking is free and easily available unlike the outlet at South Wharf in town which costs a bomb to park. The usual range of dfo stores. Our favourite Kathmandu outlet always hAve lots...More

2  Thank ssmilezz
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 4 weeks ago

there are many shop including restaurant. the outlet is especially for sport shoes such as addidas, nike, puma, sketcher, acis.

Thank kilua5605
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
See more reviews
Reviewed 11 June 2018

Very accessible, as the centre is on one level only - basically a big loop and easy to navigate. The usual selection of outlet shops, with good bargains if you are seeking something in particular.

Thank Janem0205
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 7 June 2018 via mobile

Always a great place to pick up a bargain or 10! Or 20 for that matter. Toilets need to be cleaned more regularly.

Thank Vickie M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 6 May 2018 via mobile

This is a great place to spend a day if you are wanting to do some quality shopping. You’ll find lots of shoes and clothing bargains, not to mention speciality outlets. There’s a good selection of adventure clothing stores (Kathmandu etc), kids, men’s and women’s...More

Thank Suellen T
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 4 May 2018

The centre is laid out so that you can walk around it relatively quickly. I went during school hours so there were only a few children there. Parking was easy. Prices were very good. Once purchases made, we had a snack and a drink. A...More

Thank Kiwiseley
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 30 April 2018

There are two DFOs in Melbourne one is at the South Wharf and the other is at Essendon. This place is close to Essendon Airport. There are some public transport but we went in a car there are ample parking space for cars but most...More

Thank Aadhes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 14 April 2018

DFO has almost anything you want, at a cut price. From sox to appliances, you can buy it here. Some things are real bargains, I am still wearing two pairs of Australia's own RM Williams jeans that I bought ten years ago. They are still...More

Thank Jeffry B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed 8 April 2018 via mobile

Really good DFO. Plenty of good stores and more than enough bargains to maintain interest. It also has Cafe Rojo. It’s a little gem. It’s bright, airy, attractive for what it is able to be and spotlessly maintained. We both commented that the food looked...More

Thank TwoSheds57
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Nearby
Nearby HotelsSee all Essendon Hotels
Essendon Motel
78 reviews
.45 km away
Hyatt Place Melbourne, Essendon Fields
212 reviews
1.53 km away
Alexander Motor Inn & Apartments
168 reviews
2.18 km away
Coburg Motor Inn
26 reviews
5.11 km away
Nearby Restaurants
KG
42 reviews
1.06 km away
Hey Jude
78 reviews
.98 km away
Revitalise Cafe
9 reviews
1.12 km away
Creme
102 reviews
1.19 km away
Nearby Attractions
Woodlands Park
10 reviews
1.05 km away
Bounce Inc
84 reviews
1.37 km away
Heli Experiences
36 reviews
1.20 km away
Ask a question
Questions & Answers
2111
3 December 2017|
AnswerShow all 3 answers
Response from DeaStrega | Reviewed this property |
10 - 6 but check their website for updates
0
Votes
2111
3 December 2017|
Answer
Response from e_janz | Reviewed this property |
10am - 6pm everyday
0
Votes
norfazalinas
2 May 2016|
AnswerShow all 4 answers
Response from Dale47_11 | Reviewed this property |
JRW that was the DFO in town. This is the one at Essendon Airport. No comparison as far as shops and size go. I drove - it's about 25-30 minutes from the city, if you don't take the tollway. Perhaps a taxi - not sure how... More
0
Votes