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Heineken Experience

Closed Now: 10:30 AM - 7:30 PM
Open today: 10:30 AM - 7:30 PM
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  • Excellent52%
  • Very good29%
  • Average12%
  • Poor4%
  • Terrible3%
Travelers talk about
“free beer”(617 reviews)
“brewing process”(481 reviews)
“beer tasting”(410 reviews)
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the...more
Closed Now
Hours Today: 10:30 AM - 7:30 PM
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As featured in 3 Days in Amsterdam
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Oude Pijp
+31 20 721 5300
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All reviews free beer brewing process beer tasting brewery tour rooftop bar free gift beer making interactive games vip tour pour your own interactive experience learn how great fun self guided tour gift shop a lot of fun couple of hours
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1 - 10 of 11,670 reviews
Reviewed yesterday via mobile

You have to visit if you come to Amsterdam Very good and included beer which is always good Well worth the visit

Date of experience: February 2019
Thank Jason W
Reviewed yesterday via mobile

Once again like many things in Amsterdam, It’s a good idea to book tickets online ahead of time to avoid the huge queues! Just rock up 15 mins before your slot, wait in line, a Heineken host checks your entry time and leads you in...More

Date of experience: February 2019
Thank oggie1967
Reviewed yesterday

Was ok but not what I thought it was going to be. More suitable for 25 year olds. Not much about how the beer is actually made

Date of experience: February 2019
Thank Jane L
Reviewed yesterday

Blown away by the experience. Would repeat it. Their beer tastes so different after the Heineken Experience. Smart and fun, plus there is a HAPPY secret hidden at the end!

Date of experience: October 2018
Thank 99kjewls
Reviewed yesterday

A friend and I visited the Heineken Experience on a weekend in early February. We had quite high hopes, having recently visited the Guinness Storehouse in Dublin (which was great fun). We booked the basic tour in advance, and were able to get in almost...More

Date of experience: February 2019
Thank DrinkAllTheBeer
Reviewed yesterday via mobile

Booked tickets again 20€ each. Tour was over in a less than hour. Well organized. Beer tasting at the end so you get three free beers.

Date of experience: February 2019
Thank YoungThornton
Reviewed 2 days ago via mobile

We did the rock the city tour with the boat ride before. The staff member on the boat was very friendly and gave lots of information on the brewery and Amsterdam. The brewery itself .. I'm not sure what to make of it. I enjoyed...More

Date of experience: February 2019
Thank julieeeeee89
Reviewed 2 days ago via mobile

The price seems a little high but for that price you get a full history of the Heineken beer plus one and a half pints! At first, the experience seems a little boring and lacks information. Then you get a VR experience followed by multiple...More

Date of experience: February 2019
Thank paulu613
Reviewed 2 days ago via mobile

We paid €18 each which includes 2 drinks. Lots of places to buy tickets so shop around. We were here for over 2hrs. Interesting tour. Good fun and games at the end. Making photos and films which h sre emailed free of charge to you....More

Date of experience: February 2019
Thank 407KarenP
Reviewed 2 days ago via mobile

This is okay but not really worth the €19, even with the couple of half pints at the end. There is not a great amount of detail about the history of the family and company and the multimedia show at the end is ‘so-so’ at...More

Date of experience: February 2019
Thank patgmac
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De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
Ask a question
13 February 2019|
AnswerShow all 7 answers
Response from Z_black_and_white | Reviewed this property |
The offer heineken beer only the regular one.
13 February 2019|
Response from 2000KIB | Reviewed this property |
Yes you are able to have soft drinks at the bar
21 January 2019|
AnswerShow all 3 answers
Response from lukew686 | Reviewed this property |
not really, more suited to adults